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Sign installation is necessary for any business. It is a way for your organization to communicate with potential customers. It is a great way to advertise your products and services especially in a high human traffic areas. They say ninety five percent of the time, people are visual creatures. They use their vision more than anything else. In this way, it takes less than ten seconds to capture their attention or make an impression. This is why signage are important for companies seeking to capture their target market. It is a key to success especially if you want your business to reap profits. Examples of signage are banners, store window graphics, site signs and digital signs. There are also many more reasons to use business signage and essentially your company needs to invest in them. We’ve listed why you need them below:
- It supports in brand management. No sign means you’re not in business and people need to know the brand before making a purchase. The more aware people are about a brand, the higher the chances of them becoming a regular customer.
- Word of mouth is an old business adage. It still works but it should be supplemented with visible cues. This means signage that direct people toward your business would help you increase your customer base. It is also an avenue for your company to grow and hedge against competitors.
- If you don’t use signage, your customers can quickly be snatched by your competitors. Remember, most businesses are in saturated markets. This means that you have to stand out from the crowd and get noticed. You cannot assume that customers know your company even if you’ve been in business a long time. Furthermore, most consumers would like to know what you offer and this is not automatic. Think of it as educating your potential customer, telling them that you’re here to fulfill a need and with signage it is a great way to expand your clientele.
- A business cannot grow without promotion. It is part of the 4 basic marketing principles namely price, product, place and promotion. A sound marketing plan would have the necessary promotions in place wherein the main target is advertising your business. It’s vital to promote oneself as this encourages people to patronize your product and services.
- Signage is a constant reminder that you are there for your customers. It shows that you care and have something worthwhile to offer. Do note that competitors are always closing in and the best way to keep your customer base is to always have their attention. Get them involved by having a close personal relationship with your organization. This can be achieved by using a signage.
6. Think of signage as an investment. You can tell it’s working by looking at your sales figures. You do not need a barrage of signage. You can select a few key areas in your neighborhood to strategically place your advertisement. For example, a simple banner inside a mall can point potential customers to your store in just a few minutes. You can quickly see the